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Brand Illustration · Self-initiated

Tony's Dawg

A self-initiated illustration system for a gym-themed hot dog brand, built on one idea: "Eat. Lift. Repeat." A custom weightlifter mascot anchors a bold, high-energy world of characters, packaging, and type.

Role: Concept, illustration, packaging  ·  Tools: Illustrator, After Effects

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© Anish Lal Shrestha · Lalitpur, Nepal